Listening our podcast we are giving branding strategy it help grow your business next level. if you want clear explain read it the blog.
Buyers are so much more invested in the brand than the products themselves. No wonder we see people flocking the Nike stores even when they don’t really have a clear picture of what and how the new product might look.
This is what brand awareness does to its consumers, Brand awareness is what every brand should do in the initial stage and also when they want to scale it to new people. In this quick blog, I have curated a list of things you should know about brand awareness and how you can grow your brand using one.
Before we get right into the brand awareness, these are the three major parts for brand awareness
Measuring success through metrics.
In Brand strategy I have three points to add to the tally, they are
It’s always a better idea to provide free samples but this is not possible for all brands because it’s not advisable to give out free samples in some categories like metal, wood logs or any other bigger commodities.
Did you know that close to 89% of shoppers stay loyal to their brands that share their values according to smallbizgenius
In the Initial stage, people get to use your product without spending more money on it. Providing free samples and promoting your product through ads will likely build your brand awareness and if they like the product, they will come back to you to make a purchase again, now they have become your repeat customer.
Now you don’t have to spend more money on them. If the product is not good, they will not come back to us. Product quality is more important than giving out free samples.
In this the brands can communicate problems, solutions, what a brand stands for. Most brands use these videos to create brand awareness and also to stay connected with their existing audience, you need to create multiple videos to list out the problems and solutions. For example,
Video 1 – Problems faced by Customers
Video 2 – Solutions offered by brands
Video 3 – Brand’s USP
For example, the Indian owned money transferring brand phonepe did an excellent job of using a sequence of video ads to create brand awareness. This will help you get more attention around the people.
Content marketing is the most simple and effective way to create brand awareness, You can create it via podcasts, blogs and this is definitely for a long term aspect. It will obviously take some time to build awareness, taking more audience to podcast, content you will get more people.
If you are promoting your products, you need to analyze where your customers are staying. Based on that you need to start focusing on that particular platform. For instance, if your audience is based on Facebook or Instagram, you can use ads to target them there.
You can focus on facebook ads, paid advertising, guest blogging on popular sites. And the last way is to get featured on the news channels. This is possible in two ways, either they will contact you to interview you about your brand and your product.
If they don’t, there are many agencies who can help you reach out to news channels. Getting featured on the news site, will help you create more brand awareness during the initial stage.
If you are doing something unique about your brand, there is more possibility to increase your brand awareness. Influencer marketing is a big deal now with most brands banking on the social media bandwagon to grow brands.
You can tie up with some influencers and propose them to promote your product so that you will get brand awareness and you will get few sales. If you don’t have any unique products, you might not get big sales, but yet people will know about your brand.
Now we will look at how to measure brand metrics. Measuring and analyzing brand metrics is more important than running the ads and promotional activities. There are more metrics which will help you understand more about the campaigns. If you monitor and optimize you can scale more people.
So the first metric to consider is conversion, if they like your product they will make a purchase on your site, that’s a major indicator. If they don’t convert, then you should look at other traffic, how many people are visiting your site, how many people are spending more time on your site and how many pages they are visiting.
Those kinds of traffic analysis you can do then you can monitor social media metrics like the number of comments, shares. Because none of the customers will indulge in the engagement without having any reason.
So you can monitor those kinds of metrics and also they will visit your page to explore more about your brand. If your profile visit is high then, people are looking for your brand, or they want to know more about you.
Also people will come to your site directly, if you check on the acquisition channels, you can see a column called direct. If people are coming through that, then people have known about the brand.
People search for your brand name along with the product keyword. So that is also a major indicator for a successful campaign. These are the things you should mainly analyze while running your campaigns. So if people are engaging more during the campaigns, it means it is performing pretty well.
So you can start scaling more people and budgets. If you are not sure who your target audience is, you can start by testing. When you test you will get to know who is more likely to engage and get converted.
Then you can go in-depth with other explorations, The brand awareness will not happen in one month or three months. It happens over a period of time, you can see the subtle increase in the audience numbers.
If you are starting with a 5000 audience for the 1st month, you will get around 10,000 in the next three months. So once you have more people, you will get more conversions. If you run a campaign for 6 months, you will get more audience and even if they don’t make a purchase, they will still consider your brand.
When you are running a campaign, keep running it to the existing audience so people don’t forget your brand.
This will help you grow your business steadily. Brand awareness is what helps you drive more traffic to your site and above all it is what helps in building a brand legacy that will create brand loyalty like what bigger brands like Apple,Nike, Levis has done with their customers.
Just in case if you are short on time to execute all the above things, book a free strategy call. My team & I can help you to build brand awareness.